Both gin and vodka are clear, neutral-base spirits, but that's where the similarity ends. Vodka is typically distilled to be as neutral as possible—minimal flavour, maximum versatility. It's the go-to for cocktails where you want other ingredients to shine.

Gin, by definition, must be flavoured with juniper and often a host of botanicals: citrus, coriander, angelica, orris, and more. That gives gin a distinct personality—herbal, citrusy, or floral depending on the brand. London Dry, Plymouth, and New Western gins each offer different styles.

Choose vodka for a clean, crisp Martini or Bloody Mary; choose gin when you want character and complexity in your G&T or Negroni.